Payment to personal BTC account takes more than 2 hours to arrive?

Hi all, I sent BTC to the personal address I generated on the “Personal Address Deposit” page on the billing tab. It was about 50 USD worth of BTC. After 2 hours and not received yet, but the transfer I made to deprecated method (fixed amount) arrived within 10-15mins

Does anyone know where it goes when you send it to your address?